- Former chili cookoff champion
- Taught college-level history and religion
Jaron Bentley
Of Counsel
Protecting Brands and Innovation
Biography
"What I love about IP law is its ability to help artists, writers, developers, and other creatives share their work while keeping it protected."
Jaron Bentley is of counsel to Maxwell Goss Law, focusing his practice on brand strategy, trademark prosecution and portfolio management, and trademark and copyright licensing. A Michigan native, Jaron started his legal career at one of the state’s premier law firms and has worked with an impressive range of clients, from local businesses and individuals to Fortune100 companies.
Jaron also serves as seconded in-house counsel for one of the world's most valuable brands, where he plays a key role in managing and protecting its trademark assets.
Jaron delivers comprehensive trademark protection solutions, from managing federal and international applications to monitoring and addressing online infringement. He helps clients cultivate their intellectual property assets and develop robust protection strategies aligned with their business goals. Jaron’s dedication and experience haven’t gone unnoticed—he was named to Best Lawyers - Ones to Watch in 2024 and 2025.
Jaron's passion for freedom of expression is what drew him to intellectual property. His work helps clients protect what they have created and stand out in competitive markets.
Education
- J.D., Wayne State University Law School
- First in Class
- M.A., Theology, Abilene Christian University
- Honors Graduate
- B.A., English, Rochester University
- Summa Cum Laude
Fun Facts
“I see the practice of law as one of the most exciting vocations a person can pursue. It unites the intellectual, the moral, the strategic, and the personal, all in the relentless pursuit of justice.”
Lead Attorney Maxwell Goss
